Website Keywords

Website Keywords

It is extremely important to target the right website keywords with any Search Engine Optimisation or Pay Per Click campaign. Targetting the wrong keywords is as bad as not targetting any keywords at all. Many of our customers come to us as they have been paying SEO companies and have not been getting results, this customers tend to break down into the following categories:

• Not knowing what Keywords are being targetted
• Targetting the wrong keywords
• Targetting too competitive keywords from the outset

Not Knowing What Keywords are Being Targetted for Your Website

Bad SEO companies simply tell their customers that they are ‘optimising their site’ and never really tell them what they are actually doing. We like to be completely transparent and provide monthly reports containing every single piece of work (including links) that we have got for your site. We love what we do so we also love chatting about the approaches we are using for your website and why we feel that these will pay off.

Targetting the Wrong Keywords

As we have already said targetting the wrong keywords is just as bad as targetting no keywords at all but in fact it’s worse. If you are spending money getting visitors to your website using Search Engine Optimisation or Pay Per Click Advertising then how would you feel if the visitors you have paid for simply reach your site and dissapear again by clicking the dreaded back button (bouncing). That’s why it’s vital to get the right website keywords.

Too Competitive Website Keywords

In any niche there will be keywords that are very heavily competed for. These keywords tend to be chased by large companies with large budgets and it can be very difficult for the small companies to compete. Some SEO companies will insist that it’s still worth optimising for these keywords from the outset because they know that they’ll need a long commitment to make this work. Another approach is to target long tail keywords with a view to working you way up the tree to the ‘holy grail’ keyword at the top. Imagine a pyramid with your ‘top website keyword’ at the top and all of the many thousands of very long tail keywords along the bottom. We’ll you probably want to start somewhere in between. The advantage of this approach is that you start to get traffic for the longer tail keywords soon after starting your SEO and you are indirectly chasing your ‘top keyword’ at the same time. For example at the top of the pyramid might be the website keyword ‘credit card’ and at the bottom of the pyramid there are loads of long tail keywords like ‘zero interest balance transfer credit cards’ so why not start by optimising for something in between like ‘balance transfer credit cards’ then, when you get to the top for this change it out for something shorter (with higher traffic and competition) and keep this process going while working your way up the pyramid.

The reason this approach to website keywords works is as you are optimising for long tail keywords you are building trust in your site, you are also getting traffic (and sales and enquiries) very soon after you start. So when you come to optimising for that ‘top keyword’ it will be that much more easy, and hopefully you have made some decent sales from the longer tail keywords wo you will have the budget to make the shorter keywords work. Also, Google does no let new or untrusted keywords simply appear at the top for competitve keywords, you need to put the ground work in first…