Keyword research is a fundamental first step with any Search Engine Optimisation or Pay Per Click Management Campaign. Here at AliveWalls we include detailed Keyword Analysis in our campaigns to give you the best results.
Keyword Research involves working out what people type into search engines when they are looking for the products or services your company offers. This can start with something as simple as a brain storming session or by ‘putting yourself in your customers shoes’ and imagine what people would type into Google, Yahoo or Bing when they are looking for what you offer.
It is then a case of taking these keywords or phrases and cross referencing them with real Search Engine data. Sometimes the keywords that people actually use are very similar to the first ideas and other times there are some surprises!
At AliveWalls we like to get the most comprehensive view of keywords possible so we use Googles Keyword Tool, Wordtracker and Yahoo’s Search Marketing. This helps us to draw up a map of the keywords in your market.
Once we have drawn up a shortlist of the keywords that relate to your website we will analyse the competition. There will be a huge variation in the number of websites competing for any given term. Once we have assessed the keywords we can draw up a list of the phrases worth targeting to start with and also a list of long term keywords. We have experience optimising websites for un-competitive and very-competitive terms.