Precise Search Terms

When you’re searching for something how often do you get a load of garbage that you’re not really interested in?  All the time i know.  So remember this when you are selling a product or service on the internet.  The search engines are very precise creatures and require very precise terms sometimes…

This relates to you because you may be selling something that isn’t getting the hits because when you type in the search term you think people are typing in you actually come up with stuff that doesn’t really relate, or only partially.

This could be a mistake right at the beginning of your marketing.  You could be trying to sell something that someone is never going to find easily and you could be competing with keywords that are out of your league.  The only way is to put the right ones in your meta tags and page content i suppose and then you might just get through all the unrelated stuff if you have enough content.

For example i’ll take something from a book a read recently on SEO and it’s about a man who wanted to promote a product designed for controlling fires.

One common term her came up with was fire control system.  However, he discovered that when he searched on that term, most sites that turned up don’t promote products relating to stopping fires.  Rather they’re sites related to fire control in the military sense – weapons fire control.

So this is a prime example of looking deeper into what keywords people will actually type into an engine in order to get to your product or service.  You really need to know what you’re looking for.

You can follow any responses to this entry through the RSS 2.0 feed.

Tags: keywords, search terms, seo
Posted in search engine optimisation