Cost of Pay Per Click

The cost of our Pay Per Click campaigns follows four simple pricing structures.

Fixed Percentage – We will manage your campaign for a fix percentage of the total cost of your pay per click campaign. We normally charge 10 – 15% of the total campaign cost, so for example if you spend £1000 the cost will be £100 – £150. People like this pricing as it includes all optimisation and management even if the charge works out lower than our standard hourly Pay Per Click Cost.

Test PPC Campaigns – Some clients who are setting up new Pay Per Click or test Pay Per Click Campaigns do not know how long the want to run their campaign for and what the Return on Investment will be. In this case we would normally charge a setup fee and then a lower management fee without a contract.

Pay Per Click Cost

Hourly Pricing – if you would prefer that we spend a set time setting up your Pay Per Click Campaign the cost of this will need to be quoted by our Pay Per Click Consultants. We will advise how long it will take to setup a new campaign or optimise your existing Pay Per Click account and how long it will take to manage going forward. The work done and time spend can therefore be altered to make the cost fit with your budget.

Paid on Performance – for some Pay Per Click Campaigns we can offer to optimise the account based on a Paid on Performance cost structure. This pricing means that we get paid on reducing your click cost and therefore increasing the number of leads your get for the cost of your existing budget or with a view to reducing your budget down and retaining the same level of sales / enquiries on your website.

Pay Per Click Bid

Once the most appropriate keywords have been chosen the aim of all of our Pay Per Click Campaigns is to reduce the price you pay per click (or bid price). Your Pay Per Click Bid Price is a combination of factors looked at by Google’s pricing algorithm. Having high quality advertisments and landing pages will have a dramatic effect on your Pay Per Click Bid Price.

Our Pay Per Click Consultants are experts at optimising campaigns so that the indicators Google uses to alter your bid price, like Click Through Rate (CTR) and as high as they possibly can be, we will continually optimised your Pay Per Click Campaign so that you are not only getting the Lowest Bid Price Now but that you still are in the future.

Contact Us today to speak with one of our Pay Per Click Consultants