Internet Marketing Vs Traditional Sales

Internet Marketing Service – from Website to Demonstration

We have recently been providing services for companies that have been selling products and services via a traditional Tele-Sales and Field-Sales structure. Many companies that offer this realise that this route can have very high costs of sale. Also, many consumers these days simply ‘Google’ for a product or service instead of looking up companies directly and making contact. These companies are moving to a more web-based sales strategy so that customers can effectively self serve (self buy). Obviously this depends on a few things, SEO being one…

Internet Marketing Service – What People Expect

These days’ people tend to type in keywords in Google or Yahoo and flick through the first few websites that they see. So firstly people are picking the product or service from the first (possibly second) page. When the consumer clicks on one of the top links they normally look for a website that fits with the style (corporate, or relaxed) they are looking for (more on this later). They then want to find out a little more about what is on offer, pricing, features etc. If you need to get you website to the top, ask us about SEO.

Internet Marketing and Free Trials

With so many companies offering free trials these days people expect to be able to ‘play with’ your product or service before they commit (see free recruitment software trial). Some people also like to be guided through the product by web demo (we can advise the best ones to use).  We can offer a managed demonstration service for some products, please contact us.

Easy to Use Websites for Internet Marketing

When prospective customers are browsing around they want to be able to get to the information they need easily and quickly. That’s why your website should be simple and not cluttered and offer large easy to see links to the pages people want (pricing, features, try free). Simple clean websites are also good for SEO.

Site Design for Effective Internet Marketing

In order to bring in the right type of leads for your product or service you need to make sure that your website fits with the look and feel that they expect. So if you are selling a product that typically sells to large corporate companies then a more rextrained look and field should be used. If you are typically selling to small businesses or individuals then a more fresh, fun and relaxed design can be used. This is all about making it fit with your market. We can advise in this area if required.

Email Marketing

Use your websites to generate a list of people looking keep track of your latest features and news. These email addresses can then be used as a great marketing resource (as long as you have advised them that this is what will happen! When can also advise here on the best email marketing systems to use or offer a completely managed service.

So if this all makes sense, good luck on your Internet Marketing journey, if not contact us and we can guide you through and offer services where required. We offer Internet Marketing packages, SEO (Search Engine Optimisation), SEM (Search Engine Marketing), Email Marketing, Web Demos, Website Design and Development.