Don’t Neglect Content
Content is a very important factor to consider on your website, and it too, along with keyword concentration, make or break your website’s success…
If you are serious enough to consider search engine optimisation then you have to be committed to providing the search engines with a good supply of usuable content. When i say content for the purposes of this blog, i do not mean videos, music or sound, or anything flashy like that. The search engines don’t pay any attention to this stuff at all, so as far as we’re concerned they don’t matter.
We’ve already talked about keywords and phrases in another article, but it’s no good having two pages with all the keywords and phrases on is it? The answer is no, particularly when your competitors have 100 pages with all their keywords in!
What do you do? Well you never stop writing that’s what you do; or alternatively you hire a writer to do it for you. But either way you need to have lots and lots of content. Don’t worry if it isn’t all good stuff, so long as you get a bit of good stuff in there it won’t matter too much if you have good keyword and phrase concentration. Just be particular with your content and provide lots of it. Make every blog and article count if you can. If you hire writers make sure you give them a list of keywords and phrases to work from; you will make their job much easier too.
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