Create Links for Google

There are a few facts involved when you play with the big search engines like google and you should really respect them if you want them to work for you.  The fact remains that Google loves content, we all know this (or at least we should) but few people really know that Google also love links…

Links can make or break your website and its position in the rankings.  I’ll talk about links in your website first rather than links to other websites at the moment; this is a little different and will probably need a seperate post for it.  To begin with they help the spiders (or searchbots as some refer to them) find the other pages on your website.  So really, when you consider this you should really have a link pointing from perhaps your homepage to an information page, and then perhaps a link from that page to somewhere else on your site.

You should also try to put keywords in your links.  This provides the search engine with information about the pages that the link is pointing at.  If it makes sense then the spiders will prioritise and find the right places to go.

With keywords and links used in the appropriate and relevant way you can get your website much higher in  the rankings on Google and the other search engines.  It really is worth the time to take a longer look at these things.

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Tags: google, link campaigns, links
Posted in google